GOLD STANDARD
Synonymous with high quality, stylish design and cutting edge technology. – Zojirushi are the ‘Rolls Royce’ of rice cookers and water heaters and Bento/Tuff thermal products.
Who Are Zojirushi?
105
years of operation
70
countries using Zojirushi
52
years since inventing the rice cooker
‘Inspirations From Everyday Life’
is Zojirushi’s marketing phrase, without doubt their designs and high quality products inspire cooks everywhere to innovate!
‘Zo’ in Japanese means elephant and the name was chosen to symoblise intelligence, strength and familiarity…and all these qualities are apparent in Zojirushi’s designs and products.
At the centre of Zojirushi’s philosophy is cutting-edge technology to create efficient and easy to use products and this is what sets the company and products apart from it’s competitors.
A Bit Of History
The company was first established (under another name) in 1918. In 1948 invented glass vacuum bottle liners with the first automated vacuum bottle production equipment developed in 1964 with mass production of glass vacuum bottle liners following.
In 1970, the Company drew on its own rice-heating technologies to develop and launch the world’s first electric rice warmer that achieves optimal temperature control. This invention marked the start of Zojirushi’s electric cooking appliance business.
In 1973, the first ever push-type water dispenser was unveiled by Zojirushi and was called the ‘Air Pot’ to high acclaim from customers! Shortly after this in 1981, Zojirushi stainless steel double wall vacuum bottles were launched with the unique manufacturing process being patented – the TUFFBOY line was introduced to the market.
1983 was a magic year for Zojirushi with the invention of micro-computerisation i.e. micom, and the first micom electric rice cooker/warmer was marketed and kitchens have never been the same since!
Why Buy Zojirushi?
Customer No.1
No Asian kitchen is without a rice cooker or water heater – ask anyone in Asia who the leading brand for these products is and they will reply Zojirushi without hesitation
Premium Components
Zojirushi rice cookers are manufactured to the highest quality, using only premium quality components and real thought has gone into the functions on each rice cooker
Rice Experts
Zojirushi has recognised that people want different things in their rice cooker. However, this splitting of functions across different models, or the basic nature of some of the functions, frustrates a lot of people but it emphasises that these products are primarily rice cookers
Healthy and Tasty
Zojirushi products are easy to use and make cooking nutritious, balanced meals so easy! The unique way these premium rice cookers cook means that rice is perfect every time and the texture of the cooked rice is amazing!
That Finishing Touch
Zojirushi rice cookers are clever enough to utilise timer settings so all you need to do after a busy day at work is prepare the rest of the meal. On a cold winter’s morning you can have piping hot, yummy porridge waiting for you with boiling hot water ready to make your morning cuppa!